Who’s the smartie pants who came up with this?

I was watching TV and saw an ad for a remedy for heartburn/reflux disease/yadda yadda called Aciphex. I didn’t think anything about it…

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until the next night.

I was lying in bed, and the TV was on, but I wasn’t looking at it. The same commercial came on again, and I heard the announcer say “Ass Effects.” The product is pronounced “ASS EFFECTS!!”

Are you kidding me? Didn’t anyone in the company say the name out loud before committing to it? And how did they get that past the TV sensors?

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