3-step Formula for Writing Blurbs
Technically, a “synopsis” is the summary you write about your book. A “blurb” is an endorsement usually written by someone else, singing your praises. But, neither here nor there, we know what we’re talking about. We want a short, snappy, sales pitch that makes our book sell. We want a summary that calls to the right readers. We want a description that makes money!
Where to start…
Let’s start with a simple formula:
Plot, Problem, Possibility.
1) What’s the plot of your story? We need a general description of the situation.
2) We need a problem (usually following the plot and proceeded by the word ‘but’ or ‘however’).
3) We need the possibility that our hero may overcome the problem.
Let’s insert a book we all know into this formula. How about Green Eggs and Ham?
Plot: Sam tries to get someone to eat green eggs and ham.
Problem: No matter what Sam does, he can’t accomplish his goal.
Possibility: After begging and pleading, someone finally tries green eggs and ham. Will they like it?
Blurb: Sam travels the world trying to entice someone to try green eggs and ham, but no matter what Sam does, he can’t seem to accomplish his goal. After begging and pleading, someone finally tries Sam’s green eggs and ham. Will they like it or will Sam be forced to continue his journey?
Many writers say to keep the blurb short and don’t give away too much. I agree with keeping it short. Don’t tell about the boat and the goat and the train and the rain. Subplots don’t sell books. But I don’t see a problem with giving away anything. Movie trailers always show the funniest or most dramatic parts. Think of your blurb as a movie trailer. It’s a sneak peek into the story and hopefully will entice the looker to buy. Did everyone skip the movies Titanic and Apollo 13 because we already knew the endings? No, of course not. Tell your potential reader whatever you want them to know, and give them the Plot, the Problem, and the Possibility. Do yourself a favor…include the blurb when you send your manuscript to your editor. He/she can tighten that mess right up!
…and lay off the adjectives. Don’t fill me with flowery crap, just tell me what the story’s about.
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Lori Crane is a bestselling and award-winning author of historical fiction and the occasional thriller. Her books have climbed to the Kindle Top 100 lists many times, including “Elly Hays” which debuted at #1 in Native American stories. She has also enjoyed a place among her peers in the Top 100 historical fiction authors on Amazon, climbing to #23. She resides in greater Nashville and is a professional musician by night – an indie author by day.
Reblogged this on Chris The Story Reading Ape's Blog and commented:
Keep It Simple Scriptorians 😀
Reblogged this on Nikki McDonagh – author and photographer and commented:
Great tips for any author struggling to write a synopsis or blurb for their book.
Reblogged this on Armand Rosamilia and commented:
Writing Blurbs
Great tips. This is something I do struggle with, so any help is of use. I’ve reblogged it too.
Reblogged this on authorkdrose and commented:
The dreaded horror of every writer!
Reblogged this on Memoir Notes.
Reblogged this on MythRider and commented:
We’ve written blurbs before, but this make the process clearer.
Love this. Short, sweet and to the point (to borrow a handy phrase). 🙂
Lave this, nice short but to the point, shard it on LinkedIn, twitter and Facebook.
Reblogged this on TheKingsKidChronicles and commented:
I really needed this one, friends. Wouldn’t you think a writer would be able to come up with great blurbs? But some things just don’t come easy. This one’s a keeper.
Thank you so much for sharing these tips.
Reblogged this on The Write Stuff and commented:
Found this to be very helpful. Hope some of you will, as well.
Very helpful. Thanks, Lori! Sharing on Twitter and Pinterest. 🙂
Pingback: 3-step Formula for Writing Blurbs | Michelle Eastman Books
Reblogged this on Journey Taker and commented:
A nice simple formula that will help you write a blurb.
A ray of light through the clouded sky – I have posted to BlackheathDawn facebook
Thank you – Terry
Reblogged this on theowlladyblog.
Thank you all for the nice comments. My deepest apologies for not approving the comments sooner. I was stuck in the middle of the Atlantic with no Internet service. Ah, the life if a traveling musician. 🙂
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